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KEY TO WORLD-CLASS MARKETING: BE THE CUSTOMER

KEY TO WORLD-CLASS MARKETING: BE THE CUSTOMER

Tyson Andrus Brings Expansive Consumer Electronics Vision and Marketing Leadership to BGZ Brands

tyson-andrus

Tyson Andrus, vice president, marketing

Lehi, UT, March 1, 2016 — BGZ brands has hired Tyson Andrus to serve as its vice president of marketing. His considerable expertise and team leadership within the consumer electronics and lifestyle marketplaces, will further establish a creative and purpose-driven communication strategy throughout the company.

In this role, Andrus is responsible for all communication and marketing efforts on behalf of BGZ brands’ three mobile accessory companies: BodyGuardz, Lander and Moxyo.

“I love all things mobile and am looking forward to contributing and making an already great company, even stronger,” said Tyson Andrus, vice president of marketing, BGZ brands.
“In my mind, great marketing shouldn’t cause our customers anxiety or ever feel like they’re actually being marketed to, but rather connect in such a way that it reinforces their personal bond with the products they love, and ultimately use every day.”

Throughout his career, Andrus has seen a unique level of accomplishment, as he has guided consumer brands, such as Skullcandy, towards world-wide prominence. During his tenure there, he was instrumental in building their retail marketing group, which was crucial to the company’s growth as they expanded into new channels.

His uncanny ability to build marketing programs that connect with consumers, is due in part, because of his insistence that those under his leadership become passionate about their products and truly live them, everyday. Fundamentally, he believes that the best way to understand the “mind of the consumer” is to first, be the customer.

“Tyson is a rare talent, and we’re thrilled to have him as part of our team,” said Kirk Feller, chief executive officer, BGZ brands. “His experience and expertise is impressive, and the impact and energy of his leadership has already been felt throughout the organization. He understands what this company is about, and is in a perfect position to lead our marketing group to unmatched levels of success.”

For media inquiries about BGZ brands, and what makes its mobile products and accessories truly unique, please contact Michael Bingham, PR manager at mbingham@bgzbrands.com.

About Parent Company BGZ brands™

BGZ brands’ mission is to enhance our customers’ lifestyles through branded products and services of elevated value and quality. Formerly known as BodyGuardz, BGZ brands has become the powerhouse parent company of three distinct consumer electronic accessory brands, including BodyGuardz®, a leading device protection company; Lander™, expedition-inspired accessories for the explorer in all of us; and Moxyo™, modern accessories for you. For more information, visit www.BGZbrands.com

About BodyGuardz®

Founded in 2002, BodyGuardz is committed to offering top-quality products and services at competitive prices. The company prides itself in providing products, service and delivery that customers notice as a step above the rest. BodyGuardz designs reliable mobile device accessories that keep up with today’s active lifestyles. Learn more about BodyGuardz by visiting www.BodyGuardz.com

About Lander™

Lander creates expedition-inspired accessories for use at home, on the go, and off-grid. Inspired by its Rocky Mountain home, Lander accessories are made with innovative technology used in equipment carried by the world’s best explorers. Lander offers an extensive line of cables, phone cases, and now backpacks and chargers—products designed for the adventurer in all of us. For more information, visit www.Lander.com

About Moxyo™

Inspired by the city, music, lights and people all around the globe, Moxyo is an energized mobile accessory company that is dedicated to offering modern accessories at affordable prices. Accessories are an extension of each individual’s lifestyle, which is why Moxyo curates cases, earbuds, cables and power products that bring a style that embraces current fashion trends while remaining comfortably priced. Moxyo builds modern accessories for you. For more information, visit www.Moxyo.com

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