BodyGuardz® Announces Corporate Name Change to BGZ brands™
BodyGuardz announces new corporate name as BGZ brands to reflect its expanded brand portfolio and broader range of product offerings
LEHI, UTAH, August 3, 2015 — Today, BodyGuardz® announced the change of its corporate name to BGZ brands™ to reflect its expanded brand portfolio and broader range of product offerings. BGZ brands will now serve as the parent company to its three distinct brands, including: BodyGuardz, Lander, and Moxyo.
“With the creation of Lander and Moxyo, it became necessary for us to take on a more inclusive corporate name and a way to keep each of the brands separate,” said Kirk Feller, President and CEO of BGZ brands. “All three brands operating under the BGZ brands name have a unique story and offer something entirely different from one another.”
As a whole, BGZ brands will focus on enhancing its customers’ lifestyles through branded products and services of elevated value and quality. BGZ brands will also utilize its expertise in building its keystone brand, BodyGuardz, to launch its two newest brands. BodyGuardz, the company’s original brand and a leader in device protection, will remain selling its ultra-protective device accessories, including its signature ScreenGuardz Pure® tempered glass screen protectors, a range of other screen protectors and phone cases designed especially for impact protection.
Lander, the company’s expedition-inspired accessories brand, is due to launch this week at the Outdoor Retailer Summer Market and offers an impressive line up of premium phone cases, reflective charging cables, and lightweight day backpacks, designed by the BGZ team and a field of talented, well-known outdoor industry designers.
The final brand under the BGZ brands name, Moxyo, focuses on delivering quality device accessories for the masses at competitive price points and a fast speed to market. Moxyo is due to launch in early Fall 2015.
For more information on BGZ brands, visit BGZbrands.com.
About BGZ brands
BGZ Brands, formerly known as BodyGuardz, was founded in 2002 as a device protection company and has since become the parent company of a lean portfolio of brands, including: BodyGuardz®, a leading device protection company; Lander, expedition-inspired accessories; and Moxyo, modern accessories for the masses. For more information, visit BGZbrands.com.